Most of all, smartphone users use WhatsApp. That makes WhatsApp Business a key channel to boost online sales for any company. And the best part is that it doesn’t cost money. In the world, there are already more than 50 million users of this app for small businesses, which is free and designed specifically for SMEs, with functions such as company profile, quick and automatic responses or labels. Here we offer you six key ideas to use it to its full potential.
- Download The App And Register: Installation is very simple; you can download WhatsApp Business for free from the Google Play Store or the Apple App Store. Once installed, if you already had WhatsApp, it will give you the option to join with that number and transfer all your chats and multimedia files. If you were not using WhatsApp, enter your phone number in full international format to verify it. You will receive a 6-digit code by SMS or phone call to that number, enter it and that’s it.
- Create Your Company Profile: Add the name of the company, its category and a profile photo to create the account. Then, tap on EXPLORE> Company Profile, and there you can add the relevant data such as an address, hours, company description and more.
- Catalogue: You can create your catalogue to quickly and easily share the list of your company’s products or services with your customers. You can add a maximum of 10 photos and details such as the price or the link to the web. Since their launch last year, catalogues have become a popular way for users to find out more about companies using WhatsApp. Every month, more than 40 million people consult company catalogues on WhatsApp. With the Catalog feature of the WhatsApp Business app, you no longer need to send product photos individually or provide information repeatedly, saving you valuable time.
- Direct link: When you create an account in the WhatsApp Business app, a direct link is automatically generated for your company. You can share that link with your customers through chats to make it easier to redirect them to your website.
- QR Codes: Previously, when people found a business they were interested in, they would have to manually add the WhatsApp number of that business to their contacts. Now, to start a chat, users can scan the QR code that companies indicate in their stores, product packaging or purchase tickets. The initial message is optional and customizable by the company.
- Messaging Tools: WhatsApp has templates to create automated messages, such as welcome when a customer writes for the first time, or quick responses about your products or absence messages. In this way, customers have the first contact while they wait for you to attend them personally.
- Labels: Running a small business involves having to make a lot of phone calls, send messages, orders, and receive inquiries. Keep your conversations organized by creating tags for payments, backorders, new customers, or whatever fits your needs.