The digitization of companies is the process by which businesses adopt new technologies to improve the efficiency of their processes and achieve a complete change in all their work areas.
Also known as digital transformation, it is a metamorphosis at all levels of the organization. In this sense, it does not simply consist in adopting one or another specific technology: the company must understand that a change has taken place in the way of organizing work and in the consumption habits of customers; and that it is essential to adapt to these transformations in order not to be left behind.
Thus, the digitization of companies can affect areas as diverse as the internal organization of a business, the way of interacting with customers, and the efficiency of processes.
The mere adoption of technology does not imply the true digitization of companies. The organization must generate a new business structure and culture, based on innovation and flexibility, so that change becomes the new way of understanding work and progress towards objectives.
Today, consumers are increasingly active in their search for information and in their relationship with brands, which is both a challenge and an opportunity for companies.
Current customers seek to educate themselves on a topic before making their purchase decision and speak out when discontent occurs, taking a company’s reputation in their hands through messages on social media or review sites.
Thus, online reputation is essential for businesses that sell online, but also for those that are face-to-face: surveys show that a large part of consumers searches the internet before going to buy in a local business, a behavior that puts in 90% of the people in the US march, but it is also on the rise. If what they find is not to their liking (bad reviews, sloppy image, confusing or out-of-date data.) they may choose a competing business.
It is essential to know that consumer behaviors are changing and that it is necessary to change with them to turn the internet into an ally that helps to get more customers.
The digitization of companies means using the current paradigm proactively, generating a new way of approaching customers through strategies of quality content on social networks, and using technology to develop a customer service that manages to create a good reputation and attract more customers.
However, there are still many business managers who do not see the need for a digital presence, since they do not sell online and fear that conversations will take place in this medium that they cannot control. However, we must know that not having a presence on the internet does not solve this problem, but rather aggravates it: only with a solid digital presence and under the control of the business could a hypothetical reputation problem be intervened and redirected.
The virtual world has transformed the way of consuming and the type of products available. On the one hand, with the rise of electronic commerce, having a physical place of sale is just one more option for companies, which can consider a business model based on online sales or a hybrid model.
After the crisis caused by the COVID-19 pandemic, there has also been an accelerated transformation of the products or services that customers have been demanding, as in the case of online consumer products (for example, an online training course).
The digitization of companies helps them adapt to a world in a constant change where technology offers increasingly convenient and necessary solutions. This, in turn, translates into 3 advantages:
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