Monitoring social networks offers companies a privileged view of the type of messages that are being spread about the brand on social platforms. This analysis has the advantage that it can also be performed in real-time. In this way, companies act and react in time to possible crises, in addition to building closer relationships with their customers on social networks. But, what does monitoring in social networks include, what does it imply for companies, and what tools can be used to carry it out? We tell you about it in this article.
Monitoring social networks is the process that allows us to identify what users are saying about a brand or its products and services on these social channels and platforms.
Through specific software based on algorithms, it is possible to implement network monitoring strategies. These help to find the important messages and posts that the community of social users has published about a brand.
Although there is software that monitors automatically, it is also possible to monitor networks manually. For example, in creating lists to add social media posts that use certain terms, such as the name of the company or certain products.
With billions of users globally, it is unnecessary to remember why the presence of a company in the most used social networks is essential today. Network monitoring is one of the key points within this global strategy, which allows companies to enjoy the following advantages:
On the one hand, there are complete social media management tools like Sprout Social or Hootsuite. These are platforms aimed at automating processes of all kinds in network management, which in turn include tools for monitoring, such as the creation of lists with mentions or terms that you want to track.
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