SEO is the basis of every website. If you have a strong SEO, then you can quickly drive quality to your website and get your website to rank higher on Google. It is one of the best practices to enhance the website search engine ranking. SEO is subdivided into two different categories; on-page SEO and off-page SEO.
Indeed, both are important to boost search engine ranking, but in this blog, we will mainly focus on the off-page SEO tactics by considering which you can optimize your website more effectively. But before we dive into on-page SEO tactics, let’s first know about what is on-page SEO?
On-page SEO is all about optimizing each page of the site so that the entire website can be ranked on the top searches of Google. These elements include text, images, videos, URL, page titles, etc. By focusing on each element, you can easily drive traffic to your website and increase your revenue.
Well! There is a wide range of on-page SEO tactics that will help you boost your website SEO, but focusing on a few will surely help you generate good results.
Are you still confused? No worries! Here are eight on-page best practices by implementing which you can hit your targets without breaking the banks.
6 Best Practices For On-page SEO
Titles play a crucial role when it comes to improving on-page SEO. Having an effective and optimized page title will not only increase your page clicks by grabbing the attention of visitors but also helps you in ranking higher on Google results.
The titles will help the search engine in knowing what the page is all about and whether it is relevant to the focused keyword or phrase or not. Whenever you create a page title, make sure it is unique and highly searched by people.
Whenever you work on page titles, make sure you use a dash in between all the keyword phrases, avoid using duplicate tags, and the title tag should be less than 55 characters(including spaces).
Here is an example of how page titles will be visible.
Just like page titles, the meta description is also vital when we talk about on-page SEO strategy. If you have an optimized meta description, then you can easily get through the search results and inspire people to click on your site page. An effective meta description will also help people in knowing what exactly the blog or page is all about.
Many successful meta descriptions highlight the target keywords. Thus, whenever you proceed with writing meta descriptions for your site, make sure it is attractive and does not exceed 160 characters. The meta description you add will be viewed by the audience, so make sure it is appealing and informative.
This is how meta descriptions in search results look like
On-page SEO is all about how your web pages look. If your pages are highly optimized, like if it includes appropriate header tags, then it becomes easy to make search engines know about your content.
When we talk about header tag, then it means H1 tag—many organizations who are unsure about adding tags land up adding H1 tags more than one time. That is where they make a mistake. Are you also one of them?
Whenever you place header tags, make sure you use them once on the entire page. Header tags should be placed only on the content which is most important, like titles. It will help you drive traffic to your content and rise higher on google. Say, if you want to use a header that can be added multiple times, then you can go with other tags like H2, H3, H4, etc.
Thus, make sure you use H1 tags on only those keywords on which you want to drive traffic and boost sales. So, don’t be in too hurry while placing the header tags because it can make or break the performance of your website pages.
Alt Tags And Filenames
To make the pages appealing and increase the audience retention rate, we usually add images and videos. You might be using images on your blog. But are you naming it correctly? Are you using alt text on the images and videos that are added to the pages? If not, then you are missing out on something highly appealing.
If you want your website to be ranked higher on Google, then make sure all the images have proper alt tags and filenames. These are not only good for search engines but also improve accessibility.
Whenever the visitor views the image/video, then the audience, along with Google, will get to know about what this image is all about. Whenever you name the image, you need to ensure that the name is SEO-friendly and highly searched by people.
Whenever you use alt text, make sure you use dash between all the words and ignore using non-alpha characters. It will help you in getting recognized easily.
Content is the backbone of your on-page SEO. If you have engaging, educational, and easy-to-read content, then it will become easy to rank on google. If your content revolves around the audience’s keywords, then Google will surely keep it in higher searches.
To ensure that the content is optimized, you need to link the blog with the main cluster topic, use bullet points to increase the readability, add small paragraphs, ignore overusing bolding, etc. Always remember, if your content is represented in an accurate way, then you can easily rank your content at the top of search results.
Optimize Site Loading Speed
Last but not least, a factor that can have a positive impact on your ranking is the loading speed of your site. Many people think that optimizing site loading speed is one of the most challenging tasks. Do you also think the same?
Indeed, it’s not easy, but if you keep a few things in mind, then you can easily reach your targets. To ensure you are on the right track, you need to
- Create content that is easy to reach
- Images should be clear and small in size
- Analyze your site on a regular basis
- Backend code should be clear and short
- Use lightweight themes
- Use CDN server images if possible
Read More About: What Are The Most Effective SEO Methods For A Website.
In A Nutshell
SEO is the base of your website. If you have a strong on-page SEO, then you can easily see your website on the first page of Google. Indeed, on-page SEO is not a cakewalk, but the above checklist will help you get good results.
Obviously, the list of on-page SEO is quite big, but keeping the above tips in mind will surely give a boost to your website. Still, if you have any concerns, do share in the comments below.