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Salesforce A New Way To Connect That Changes Everything

Salesforce A New Way To Connect That Changes Everything

This blog post is the beginning of a series related to the “Salesforce world,” in which we will analyze the enormous potential of this cloud-based customer relationship management (CRM) tool, which provides all companies with areas of the company (including marketing, sales, customer service, and e-commerce) a unified view of their customers. And all this in an integrated platform.

The keyword in the above definition of Salesforce is “customers.” When a company uses Salesforce, it transforms how it engages with its customers. And it is a systemic, total transformation. We can say that it is a true revolution because the 360-degree approach, together with the complete customer-centric vision provided by its cloud solutions, is, above all, a disruption in understanding the relationship with customers.

Salesforce Means Transformation

As we have seen, Salesforce is a new way of connecting that changes everything (that is why we have talked about disruption). But it is important to emphasize from the beginning that a Salesforce project is not just a project to implement a technological solution (a tool). It is a project that goes beyond technology, that touches the soul of the business, And that’s why it’s so powerful.

These are the significant impacts that a Salesforce project generates in an organization:

Entering The Salesforce World Is Worth It

The benefits of implementing a solution like Salesforce are clear:

Companies that adopt Salesforce driven by the advantages that we have listed have significant challenges ahead since a revolution requires a change in working in customer relations and management culture. It also requires the technological, business, and talent capabilities necessary to carry out a transformation project successfully.

We have already seen that the challenge is worth it. The data shows that companies that use Salesforce solutions (and transform their vision of the customer relationship) consistently improve their results. In addition, this improvement occurs in all the key metrics: more opportunities ( leads ), more sales, better conversion rates, and more income. And a more collaborative way of working with the teams around the client (more and better knowledge of the client, the collaboration between multidisciplinary teams, and greater efficiency in Marketing actions.).

How To Approach A Salesforce Project

We have already discovered that a Salesforce project “changes you as a company.” It puts you in the obligation to anticipate technological and strategic needs. That implies that a company starting this project needs to understand:

This implies that the company needs to work well with the following vectors:

Also Read: Building Blocks For Secure Home Office And Remote Working

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