As 2021 unfolds, devising a unique and effective digital marketing strategy has never been more crucial. Businesses continuously look for new tactics and strategies to expand their reach to the target audience and convert them to long-term customers. The latest COVID-19 pandemic brought intense challenges for the whole world since the pandemic took a toll on small and large businesses, leaving them on the brink of collapse. As the in-person trades came to a complete halt, several businesses shifted their operations digitally to survive.
The paradigm shift from traditional brick-and-mortar to the digital landscape was challenging for business owners and marketers. Meanwhile, the challenges also added new opportunities for the organizations to utilize and keep their business afloat. Digital marketing is an ever-evolving landscape that never rests to assist businesses for new strategies and reach new heights. As organizations adapt to the recent change, the latest digital marketing trends focus on cutting costs and adding more value.
However, be it virtual events, social media, or content marketing, every digital marketing technique has its benefits for the business owners. However, that also does not mean that every strategy fits best for your business needs. With that said, let’s discuss five popular digital marketing techniques that marketers should follow in 2021.
1. Social Media
The ongoing pandemic has fueled the use of social media around the globe. Most people are now glued to the screens to connect with friends and families or make purchases online. Gone are the days when social media was just a platform to share digital media content and connect with friends and family. Now it has become a marketplace for businesses to engage with their potential customers. Keeping in view the online popularity of digital media, organizations must employ social media rather than investing heavily in traditional marketing techniques.
The pandemic has elevated customer retention and lead generation strategies. For that instance, social media provides a cheap solution to target their audience and draw them towards the sales funnel. Business owners can research the audience to understand their needs and expectations from the businesses.
2. Search Engine Optimization
Have you considered monitoring website traffic for your digital marketing strategy? If not, then now would be the right time to do it. When discussing the most important and top digital marketing techniques for 2021, then Search engine optimization (SEO) is never an exception. The main reason behind the never-aging SEO is the alteration in the search algorithm that evolves the marketing strategy every year. Google regularly updates the algorithm to ensure a better user experience and help the business owners attract their targeted audience.
Today, maintaining a digital presence is more critical to stay in the line of competition. Now the consumer groups seek businesses and companies online to make purchases within the comfort of their homes. Just having a website is not enough to reach your consumer groups and achieve sales. Ranking your website higher is also essential for bringing in potential leads and drawing them towards the sales funnel. SEO plays a crucial role here, as it helps in ranking your website higher to bring maximum traffic.
Undoubtedly, in this evolving landscape, businesses must focus on solving problems rather than boasting how good their services are. It is vital to add content that values customers and offers the solution to bring maximum traffic to your website. Besides, focusing on searchers’ intent will help you to create optimized content, thus ranking higher in the search engine.
3. Email Marketing
Apart from SEO, email marketing is also an effective digital marketing strategy that will transcend your business credibility in the digital world. More than 80% of the marketers report a significant increase in email engagement in the past year. This technique enables businesses to retain the existing customers and get a hold of new leads and conversions. Perhaps, small businesses should especially consider the technique to see higher ROI than other marketing tactics.
In this customer-centric world, engagement with potential customers is the only way to keep the business going. Customers expect more than just products and services. Businesses must never lose their relationship with the existing customers and devise re-engagement strategies. Most marketers use email marketing to keep their consumers updated regarding new products and services. Moreover, they can also utilize the email marketing strategy to generate prospective leads on the website. For instance, you can provide a free eBook or whitepapers to the visitors on the websites. As the visitors sign up for the free resource, you can drive effective email campaigns on these contacts to convert the leads to sales.
4. Mobile-Friendly Marketing
2021 will continue to elevate the importance of mobile-friendly content. As mobile becomes an integral part of our lives, it also encourages marketers to produce content specifically for mobile phone users. A recent study explains that more than 60% of mobile phone users use the devices as the primary source of the internet. While almost 40% of transactions are via phone.
Following the increase in Marketers will continue to improve their content and target and engage mobile phone users. There are numerous tools available to help marketers create flexible content optimized for both mobile and desktop users. Moreover, the ongoing trends of mobile-friendly marketing will also revolutionize content generation on social media platforms. That includes creating vertical videos for Instagram to ease users’ watching videos without flipping their phone over and over.
5. Visual Searches
While most marketers focus on creating optimized content on the web, there is a rising trend of visual searches on the internet. The search engine now allows advanced image search where the user will take a photo to upload on the search engine, and it will display results close to the match. This trend raises the bar for optimizing the textual, visual, and video content for SEO. The idea is specifically considerable for e-commerce businesses to drive maximum traffic to their business website.
Despite the pandemic’s given challenges, marketers still have many options to achieve maximum conversions. The pandemic has allowed business owners to understand the demands of the customers and ensure a positive relationship. Every business, irrespective of size, must devise a unique strategy to put their products and services in front of potential clients. These digital marketing techniques explain that you do not necessarily have to invest heavily to compete in the market. Notably, it takes the right amount of research and patience to see positive results for your business.