The Internet has exploded in the past decade, with over 4 billions people using it. At least 25% of them have a Facebook and even more have a Gmail account. This is an incredible opportunity for marketers, who now are able to sell anything to anyone from no matter part of the world. If before everything was possible, nowadays it’s even more possible. That’s why your business’ size doesn’t matter anymore, as you can quickly grow an enterprise from small to big, with the use of the right marketing channels.
A marketing channel may work great for one type of business and bad for another type. That’s why you have to test them out and choose the right one for you. The most interesting thing yet is that all of these platforms are developed with the use of Artificial Intelligence (or AI).
If you’re looking for a short-time solution, then Ads are the right answer for you. They’re fast and efficient, the conversion rate is decent and it can bring you lots of revenue. For this, you have to call the marketing experts who specialize in Facebook, Instagram, LinkedIn, Pinterest or Google Ads. Those are the most popular channels. However, as we said before, Facebook Ads may not work for your industry at all so don’t be disappointed if the results don’t meet your expectations.
For the long-run solutions, we recommend getting organic (non-paid) traffic. This implies social media traffic (unpaid social media traffic) and organic Google traffic. The first one involves posting high-quality content, content which your followers can’t help sharing. As for the SEO part, there are many factors you should take into consideration and apply before you can even begin to think of ranking on any search engine.
The first step to having success with Internet Marketing is to have a website. You should get a good hosting provider right from the start and choose a domain name, which users will recognize and search for later. As for the hosting providers, there are tons of great companies out there which supply top quality services, for instance , GoDaddy. Once you’ve got these two steps found out , you’ll begin creating your site.
We recommend you choosing WordPress for the construction of your dream, because it is simple to use and you can do it yourself. The most used builder is Elementor, because of its ease to use. There are many addons for Elementor, but be careful which ones you choose to install, because many of them can break your site.
Then you should perform an audit for your site to see what errors you have on it & solve them. Remember that your users’ experience is the most crucial part of your SEO process so keep this in mind when you solve the errors. “Our client, our lord”.
Even in PPC they take into consideration this and they take it very seriously. That’s why PPC campaigns have a quality score component which focuses on your landing page’s experience and effectiveness. As Placebo would “say”, “without users I’m nothing”.
In conclusion, Internet Marketing can incredibly speed up your journey of success. If you want short-time solutions, you can go for the PPC strategies, but these tend to be a little pricey. Otherwise, definitely hire an SEO agency, which is more beneficial in the long run. Also remember that AI is the one that made it possible for Internet Marketers to have a job of this kind. Now that you know more about Internet Marketing, you can start your AI journey and deep learning training with a gpu rent online service!