The health crisis is mainly responsible for companies’ profound transformation of internal and external uses. Still, it is only the catalyst for a revolution that has already been underway for many years. Since the advent of computers, companies have understood that the battle for profit will now be played out on the networks and that marketing will never be the same again.
Digital tools have indeed revolutionized business processes. Today, we can plan and optimize the work of human resources, connect the various departments or even make employee communication more fluid thanks to software, but if there is one sector that digital tools have genuinely transformed, it is marketing. You can generate automatic leads and increase sales quickly with marketing automation tools.
Marketing Automation, A Strategic Tool
Marketing automation is based on the processing capabilities of digital tools to allow companies to generate automatic leads through specialized software. For companies, this is an excellent opportunity to streamline their processes, limit the mobilization of teams for daunting and time-consuming tasks, and, therefore, improve customer relations quality while increasing turnover.
Not only does marketing automation free up time for your employees, but it also allows you to refine your marketing campaigns by explicitly targeting groups of individuals according to their profile, behavior on your various websites, or their interactions with your chatbots. This tool is, therefore, at the service of your company’s reputation, increasing its catchment area and increasing its sales.
Generate Automatic Leads And Increase Sales Figures
It would help if you used the right levers to create an effective marketing automation strategy. For this, it is important to know how to choose the right tool. There is a wide variety of them on the web. Some require some knowledge of computer coding, but most are turnkey solutions that are also delivered with a support service that allows configuration and maintenance adapted to your needs.
To generate automatic leads and therefore improve the status of simple visitors to your sites towards that of potential customers, multiple levers are used by marketing automation software. We are thinking, in particular, of sending personalized emails, web tracking, webinars, or even download forms accessible via your landing pages. In the next paragraph, you will present several available solutions.
Practical Tools For Your Marketing Success
It allows you to automate sending personalized marketing emails to attract your customers to your online store or to identify and prioritize the most suitable channels to convert your leads. It is nevertheless quite expensive and will not necessarily be ideal for small structures. Hubspot is more flexible because it is not content with facilitating the connection between 4 different software but offers a free version.
Hubspot is a CRM that lets you manage your contacts, organize your sales reps’ schedules, and build customer loyalty through data acquisition. It is an effective marketing automation tool that allows you to develop a complete digital strategy. Finally, it is also very well built. This solution focuses more on inbound marketing campaigns and works on “call-to-action” and leads nurturing to help you convert your targets.
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