Traffic on the Internet through mobile devices has surpassed that generated from a computer, with mobile phones being the main protagonists of this spectacular increase in mobile traffic, which is precisely why they have become the best mobile marketing tools.
We have a large number of actions to carry out our mobile marketing strategies, such as emails with a responsive design, specific applications, advertisements through web browsing, the SMS marketing campaign is It has become the most efficient and profitable communication channel for all professionals regardless of their activity sector.
- Always Think About The Mobile Code: The most effective thing is to think and design our content thinking of mobile devices, then we can change them to the standard format of a computer. Whenever possible, look for the most direct, short, and effective way to communicate your messages and avoid generic information.
- Clearly Define Your Goals: We must bear in mind our objectives as this way we can be clearer about the strategies that we must use, keep in mind that the strategies will not be the same if we intend to promote a product, achieve an increase in sales or improve our positioning on the Internet.
- Don’t Get Tired Of Asking Yourself. And Answering You, Of Course: For our mobile marketing campaigns to be effective we must have answers to questions such as what I want to convey, how important is, for my potential clients, what I am going to transmit to them or what means should I use to make my message more effective.
- Don’t Forget To Analyze And Measure: All the data and statistics that we generate through our mobile marketing campaigns, such as email opening and reading rates, customer conversion. Can give us very valuable information when it comes to fine-tuning future marketing campaigns, including bad results are valuable information to correct errors and increase our effectiveness.
- Do Not Create Non-Optimized Content: Always keep in mind that both texts and images must be legible on any device. The less text you use the better, mobile screens are not as big as a monitor and although you use responsive web design tools to ensure that they will be seen on any device. If you write a lot of text and go around the bush, that’s not what you can correct.
- Don’t Design Very Complicated Processes: Sometimes we make the mistake of wanting to collect a lot of information with a form that has many questions, keep in mind that typing from the mobile is not the same as doing it from a computer, so you know. Ask for the really necessary information and from the simplest way possible.
- Do Not Implement An App Simply For The Fact Of Having It: To provide information, it is enough that you have a website optimized for mobile devices, mobile applications must provide more functionality than providing information. Mobile applications are great tools to achieve very well segmented campaigns in which the customer is more receptive as they are a customer interested in a certain target.