Did you know that there are more than 1.1 billion websites floating around on the internet right now? If you are starting out with a new blog, this means you’ll need to compete with all those other websites in order for your website to be a success. This might seem like an impossible task, especially if you don’t know much about marketing a blog, but there is a trick: SEO keywords.
When you pick the right keywords for blog, you’ll find that bringing traffic to your website won’t be all that hard. On the other hand, if you ignore important keywords, you shouldn’t be too surprised if your website fades into obscurity. But what are SEO keywords exactly and how can you make sure you’re using the best keywords for your blog?
SEO stands for search engine optimization. It has everything to do with how search engines can find your website and the content on that website. Search engines use specific algorithms to pick up certain websites and move them higher or lower in terms of rank.
The higher your website ranks, the better. Websites with the highest SEO ranks will often end up on the first page of Google. If your website hits Google’s first page, it would be like winning the lottery.
Whenever you search for something, you will most likely find your answers on the first page, if not the very first result on Google. For this reason, you will want your blog to rank as high as possible, but you won’t be able to make that a reality if you don’t use the right blog keywords.
SEO keywords are nothing more than a string of words that someone might type into a search engine. For instance, “black dress” is a very popular keyword that someone might search for on Google. If you were to type this keyword into Google, you would find tons of websites trying to sell you black dresses or share information with you about this item.
If your website sells clothes, you might think that all you need to do is pick the most popular keywords to get more traffic. However, using SEO keywords is not that simple. There is such a thing as keywords that are too popular, especially if you are starting up a new blog and don’t have much of a following yet.
The trick has to do with analyzing possible keywords.
If you were to use a very popular keyword on your blog, you shouldn’t expect immediate success. This is because these keywords are so popular and have so much competition that Google is going to favor larger and more popular blogs using that same keyword over your website. In this case, using a popular keyword won’t help you too much unless you already have an established website. You can start finding good keywords by doing some research. Using a Google keyword planner like this one here can do you a lot of good.
This is because keyword planners already have all the keyword information you could possibly need. For example, a keyword planner would be able to tell you how competitive a certain keyword might be. If a keyword is too competitive, it might be best to choose one that is is a little (or a lot) less popular.
But don’t be fooled into thinking that less competitive keywords won’t get your blog any traffic. In fact, less competitive keywords might be exactly what your website needs to gain more traffic and success. This way, you will be able to better target your niche and attract more of an audience for that niche.
Long-tail keywords tend to be more niche than average keywords. Long-tail keywords are more or less like ordinary keywords except that they include more words and are therefore more specific. For example, instead of using “black dress” as a keyword, why not try using “knee-length cotton black dress?”
This way, you can target a much more specific audience. More than that, you won’t have to compete with as many websites for that keyword since the level of competition is low.
Once you find your keywords, you have to learn how to use them. For every piece of content you create for your blog, you will want to have a main or primary keyword. The one that you choose will be the most important and you will want to sprinkle it throughout your content.
Putting your keyword in your title is one of the most important things you can do. This makes it easier for search engines to locate and rank your content for that keyword. More than that, it will also make it easier for visitors to tell what your website’s content is all about.
Then, you will want to use your keyword throughout your blog content as well. However, you should be careful not to overuse your keywords since that can get annoying to read pretty fast. By sprinkling your keyword around your content, search engines will better be able to rank you for that keyword and you won’t come off as spammy either.
If you were unsure how to find the best keywords for blog, you should now know all about it. Keywords are more than just words; they come with important analytics that you will need to research. By learning more about the competition and popularity of keywords, you can make sure your blog will be a success.
To read more about similar topics, explore the marketing section on our website.
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