Probably a big part of our community don’t even remember the good old days when the phones were being used just to call someone and all functionalities of the phone end there. Now with all the technological advancements our smartphones became multifunctional. People are able not only to communicate with their friends and families through their phones,but they can use their smartphones to do pretty much everything. Some people even work only through their smartphones. You can easily find out everything you are seeking for, with just one click.
Alongside all the new functions that are being added with each release of a new phone, there are a variety of different apps as well that were developed and released over the years.
Do you remember how popular Facebook was 10 years ago? We can say that Facebook is the KING platform of the Internet as when it was released back in 2004, it literally grabbed the attention of the whole world. Six years after the development of Face book, a new platform, named Instagram, appeared on the scene and we are confident enough to declare that now Instagram is as successful as Facebook was once, maybe even more. Both platforms are being used by billions of people all over the world, however the last few years, the main focus was shifted from Facebook to Instagram and this is not surprising as Instagram supports many features and functions that Facebook does not.
Facebook and Instagram are social media sites that can be used for both personal usage and business purposes. In fact Instagram was developed back in 2010 by Kevin Systrom and Mike Krieger but only 2 years after the platform was released, Mark Zuckerberg, the owner of Facebook announced that he has bought Instagram as well, for 1 billion dollars in cash and now he owns both platforms.
However the last few years the business sector paid its attention mostly on Instagram and left Facebook a little bit behind, because Instagram is a better platform for business advertising. The app supports tools that allow its users to target the audience they would like to reach which makes the process of converting a visitor into a customer easier. Instagram is also really effective when it comes to engaging the audience, which means that this platform has the power to catch and keep the interest of the audience.
Many research studies show that Instagram is a brilliant platform that can give you all the information you need in order to understand your followers and what they would like to see from you. With one of the updates last year, Instagram team added a new tool that is specially made for people who maintain business accounts. This tool is called “Insights” and there you can receive detailed information regarding your followers and also how your posts perform over the social platform. The information you can find there about your followers is their gender, their location, average age and some more demographics. Of course if you have just started using Instagram you probably will not have an established audience, therefore the social media suppliers exist and you can buy real followers on Instagram from them.
Business is on Instagram chasing different goals. Some business owners use the platform to find new customers, others are there to build and establish brand awareness and credibility or drive sales. Now let’s review the metrics you can track using the Insights section on Instagram.
Our team has also collected a few tips that will help you to establish your presence on Instagram easily by tracking the insights we have mentioned above. Let’s have a look.
Once you manage to understand how the Insights on Instagram work, you will be able to find out what your audience seeks to see from you and how you can satisfy them. Just make sure that the content you provide is unique and interesting and the results will not be delayed.
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