Over half of online transactions are conducted using mobile devices. According to statistics, mobile traffic has already increased by 50% from 2017 to 2021.
Due to the growth of mobile traffic, companies interested in promoting products and services online need to adapt their websites for smartphones and tablets. And some platforms, like a popular online sports betting website, have already done this, letting their users access their services on the go. Here is how you can do this and increase your engagement rate.
Problems Solved By Adapting The Site
Optimizing the site for mobile devices allows you to correctly display the resource on any media. It can solve a number of problems with the site, affecting its popularity among users and search engine crawlers.
Incorrect Display Of Text And Elements
Why is it inconvenient to view some sites, even those that work well on a phone or tablet? Because they were originally designed to be viewed from PCs and laptops with high resolution and a large screen. Opening the same site on a smartphone, a person has to enlarge both the text font and each transitional element of the site. Adaptation solves this problem by modifying the format of the site.
Lack Of Popularity
Adapted sites, being easy and pleasant to use, don’t repel potential customers but attract them, causing them to revisit the site. Visitors offer such websites to their friends.
Low Ranking Of The Site In Search Results
Adaptability is important for improving a site’s ranking in search engines. In other words, the better adapted the site, the higher will be its position in the search engine.
Low Conversion Rate
An adaptive website is a website whose elements will be visible and usable regardless of what type of device the user is viewing it from. And this greatly increases the conversion rate of the site and the reputation of the resource.
Non-working Targeting Ads
If you use targeting ads and don’t adapt your site for mobile users, then the result of clicking on links will be regrettable. Judge for yourself: who would want to waste time buying goods or services on an uncomfortable, poorly functioning website. So, adapting the site for mobile devices can directly affect the flow of customers.
Adaptare Your Website
Comprehensive website adaptation is a complex technical process that’s better left to a web developer or web designer. But the simplest top-level adaptation can be done yourself.
There are three main types of adapting the website like:
- Creating an adaptive design.
- Converting the site into a mobile version.
- Creating a dynamic demonstration.
Let’s consider each of the methods separately, highlighting their pros and cons.
Creating An Adaptive Design
An adaptive design is the easiest and most effective way of general adaptation of a web resource. Its essence is that the HTML code of the site remains unchanged. Our task – to modify the site design by making it adaptive.
To do this, we can:
- Increase the font of the text presented for review by site visitors.
- Divide the design blocks on the site by reducing their number horizontally. This will save the visitor from having to flip the site left and right.
- Make contextual menus openable/pop-up, remembering to make each menu item readable.
- Reduce the format of images and GIF-images on the site to the one that will be convenient for visitors to view with their smartphone screens.
- Make bulleted lists on the site accessible to read and understand (for this purpose, they often have to be modified).
Creating A Mobile Version Of The Site
Creating a mobile version of the site requires a completely different approach to solving the problem of adaptation. Its essence is to write a new page of the site. A different code will be used, and the site will need to be assigned a different address than the old one.
When creating a mobile version of the site, the “Link rel=”alternate” tag should be added to the code, with a valid mobile URL. Why do I need this tag? After creating a second web page and assigning it a domain name, the automatic search engine identification system will consider both sites to be duplicates of one and will most likely block one of the domains from being displayed. Search engines call this anti-spam policy.
Dynamic showcasing combines both of the previous adaptation methods. When you use it, you keep a single address for the mobile and PC versions of the site, but the HTML format code does change.