Client management software is an essential piece to increase business opportunities. As demanding as the current one, you must be able to respond to the new reality. Here’s how to detect that you have to renew the CRM program.
Nobody is aware that the Covid19 pandemic has caused an earthquake in consumer habits and consumers’ relationship with the companies that provide them with products and services. It is time to review many valid approaches a couple of years ago and update business processes with modern IT to adapt them to new demands.
Business management software such as ERP programs and CRM solutions are the backbone of digitization that eliminates manual tasks, making corporate data profitable and making companies more competitive.
The New Challenges In Customer Management
Many companies have already proven the usefulness of CRM programs to increase the productivity of sales teams, improve and facilitate sales processes, and increase customer satisfaction to achieve loyalty. But now, we have to take another step.
Digitization has also entered into a whole habit of consumers using mobile devices, RRSS, and online stores to buy and communicate with businesses, leaving a trail of countless data that can not be underestimated and should be incorporated into the trade flow.
On the other hand, the CRM solution cannot be limited to the commercial sphere. It must also be a critical application for the marketing department and the customer service area. Its use should be reinforced, allowing the integration of the CRM with the corporate ERP to, for example, directly integrate orders or consult any administrative information, and also its communication with other programs such as the eCommerce management solution.
Keys To Reviewing The Effectiveness Of CRM Software
Being aware of these challenges facilitates the evaluation of the corporate CRM to detect if it is obsolete, and it is advisable to renew the software for customer management.
The CRM must adapt to the digital transformation is not enough to have already implemented. There is no use investing in other resources without paying attention to this critical one. The CRM program has to go hand in hand with the company’s evolution to respond to the new opportunities and scenarios that arise.
It is time to check if the CRM is not very flexible and does not incorporate the challenges that we have previously pointed out: new sources of digital data (HR, emails, audios.), integration with ERP or eCommerce software, etc.
Another clue to detect the need to update the CRM program is to assess its use. If it is complicated or has too many empty functions of value, it will not be attractive. Have an optimal user experience is critical to ensure acceptance among staff and get the most out of it. It is a question significant to consider since the new workers are digital natives accustomed to using intuitive applications in their private lives.
Both the speed with which business is carried out today and the demands of workers require having a CRM that facilitates the mobility of employees and access to analytical tools that enable and optimize their decisions. It is another point to take into account.
Sage CRM Benefits For The Commercial, Marketing, And Customer Service Area
In this evaluation list, it is also necessary to consider the relationship with the supplier if you respond quickly and efficiently to the company’s demands, whether in the face of a problem or a request for improvement.
Drawing on our extensive experience working in SMB technology, we rely on Sage CRM to address today’s business requirements.
The Sage CRM program provides an intuitive interface, personalized dashboards, workflow automation, mobility solutions, and web self-service, among other benefits, that improve team productivity and customer communication.
- Commercial Team: Comprehensive vision of ongoing opportunities to choose the most profitable ones and their evolution in the medium term to make correct business decisions. Completion of administrative tasks, estimates, and orders in a couple of clicks.
- Marketing Department:
Simple campaign management.
Planning all the details.
Measuring the ROI of the initiatives.
Through Social CRM, access to customer conversations in RRSS to get to know them better. With the subscription to the email marketing solution Sage eMarketing, you can access templates, innovative delivery, automated drip campaigns, tracking openings, clicks, and returns.
- Customer Service: Tools to know what the interests and concerns of customers are. From the dashboards, staff can monitor the relationship with them to anticipate any incident and achieve customer loyalty proactively.