Everybody notices a well-designed and placed banner. Banners have long been some of the best advertising for politicians, businesses, and events. The banners are placed where the event will take place, on or near the business, or where a politician will speak or has a campaign office. The trick is to locate them correctly for the most effect, design them to be noticed and easily readable, and have them be the correct size for space so they’re visible.
Tucson Banner Printing
In Tucson, there are several types of banners to consider, including vinyl banners, fence mesh banners, retractable banner signs, wall wrap banners, fabric banners, trade show banners, and window perf printing advertising. Customers can order light post banners, billboard banners, and back-lit banners. There are all different sizes and shapes of banners available. Tucson Banner Printing is one of the foremost companies for banner printing Tucson assignments.
Using a local company for banner printing is important because they are familiar with the weather conditions unique to Tucson with the abundant sunshine, UV rays and, at times, extreme heat. A banner in Tucson must be made of materials and use inks that will withstand UV rays, heat, and wind. And, a banner can be made of the best materials for weather conditions and still not do its job effectively if it does not catch the public’s attention.
Recent technology improvements have led to banners that are more fade-resistant, stronger, and longer-lasting. The colors can be brighter and computer-generated designs can be more customized than in the past. More choices of letter size and font are available. This means a company can have banners made that reflect their company brand, logo, and colors. It means a whole advertising campaign can be designed with the same elements of design for internet sites, mailers, and signage of every type. This can all be reflected on business cards and other company handouts.
Banners can be made stronger with a good banner company that offers good finishing options such as:
- A strong hem, grommets every 14 inches around outer edges, and reinforced edges all around for strength.
- Corners that are reinforced for extra strength.
- The choice of pole pocket finishing so the banner can be hung with a pole or pipe for extra stability.
- Banners can be ordered with hanging rope sewn in the edges to make hanging easier. They can also be made with D-rings so it is easier to add rope for installing the banner.
Banner Designs Must Be Effective
A banner must give important information in a very readable format. The person trying to read the banner might be driving a car and have seconds to absorb the message. Do not overcrowd the banner with small lettering. Say more with fewer words. The banner must have a call to action for the viewer with a sale, discount, or special event. Since banners can now use photos as part of their graphics, photos should be carefully chosen for clarity and to further the banner message.
Color is an important design element. That includes both the background color and the design image color. They must work together for optimum visual clarity and effect, and some colors work better together than others. The color choices must focus on the words popping out to deliver their message at a glance. Negative space must work with the design elements to produce a message that does not appear jumbled or crowded.
The best banner companies have a design staff to help customers achieve the best banners possible. One good practice is to have the designers do several banner mockups with varying colors, fonts, and graphics. Viewing several designs, the customer can see which one meets their needs and delivers their message the best. Since the designs are done on a computer, doing several designs should not be difficult. Then, the best design can also be altered in small ways to be even more effective for the customer.
The Message Is Everything
The message on each banner should be the main focus. The artwork and color choices are there to enhance the message whether it is a special sale, a product introduction, an event, or introducing a political candidate. The messaging must be concise and get the important information across to the viewer. If they are interested, they can look for more information at a site listed on the banner.
Location Of Banners
The banners must be located in the most beneficial spots. Perhaps several banners could be placed at intervals, guiding a customer to the store being advertised. One banner could pull people off the freeway or the main street, then a second banner could lead them to the store, and a third banner could be located on the building near the entrance. An additional banner of signage could be located just inside the door in the foyer.
It is important to help people find your store or event easily. Banners and other signage can direct customers from the main street to a business that is slightly off the beaten path or overshadowed by other, larger buildings. These banners must be the same design and colors. The signs must give the address and perhaps well-known landmarks you are near.
Make sure the banners outside leading to your location are attractive, attention-getting, and weather-resistant so they last a long time. Then, as they get worn, replace them with nice, fresh banners. A good banner company will store the banner designs on their computers so you can reorder the same banner design over and over.
There are two kinds of banner uses. The first is a collection of permanent banners directing people to a business. The second type of banner is one that is put up temporarily to advertise a special event or sale. These banners tell customers something time-sensitive and special is happening and pique their interest to check it out. All the different banners should be branded to your special colors and logos so a customer will see them and think of your business or group.
Those same elements should be used for a whole advertising campaign, including mailers, internet advertising, radio ads, TV ads, or whatever kind of marketing works the best for you.